Product type | Correction fluid |
---|---|
Owner | Société Bic (1992) |
Introduced | 1966 |
Related brands | Liquid Paper, Tipp-Ex |
Previous owners | Wite-Out Products, Inc. |
Registered as a trademark in | US (1974) |
Wite-Out is a registered trademark for a brand of correction fluid, originally created for use with photocopies, and manufactured by the BIC corporation.
History[edit]
Wite-Out dates to 1966, when Edwin Johanknecht, an insurance-company clerk, sought to address a problem he observed in correction fluid available at the time: a tendency to smudge ink on photostatic copies when it was applied. Johanknecht enlisted the help of his associate George Kloosterhouse, a basement waterproofer who experimented with chemicals, and together they developed their own correction fluid, introduced as 'Wite-Out WO-1 Erasing Liquid'.
In 1971, they incorporated as Wite-Out Products, Inc. The trademark 'Wite-Out' was registered by the United States Patent and Trademark Office on February 5, 1974.[1] The application listed the date of 'first use in commerce' as January 27, 1966.
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Bic White out works the way it's supposed too and that's a great thing. It has been interesting using white out as it is something I have not used since school but I have not been disappointed. As you can see from my pictures, the application does the job right. Bette Nesmith Graham (March 23, 1924 – May 12, 1980) was an American typist, commercial artist, and the inventor of the correction fluid Liquid Paper.She was the mother of musician and producer Michael Nesmith of The Monkees. We noticed that you have a pop-up blocker or ad blocker installed on your browser. This may be stopping the print version from appearing.
Early forms of Wite-Out sold through 1981 were water-based and hence water-soluble. While this allowed simple cleaning, it also had the problem of long drying times. The formula also did not work well on non-photostatic media such as typewritten copy.
The company was bought in 1981 by Archibald Douglas. Douglas, as chairman, led the company toward solvent-based formulas with faster drying times. Three different formulas were created, each optimized for different media. New problems arose: a separate bottle of thinner was required, and the solvent used was known to contribute to ozone depletion. The company addressed these problems in July 1990 with the introduction of a reformulated 'For Everything' correction fluid.
The French corporation Société Bic acquired Wite-Out Products in 1992.[2]
Liquid Paper
In 2017, sales of Wite-Out grew nearly 10 percent globally with AdWeek suggesting that the increase in sales was due to artists using the fluid as paint.[3]
White Out Liquid
See also[edit]
References[edit]
- ^'Word Mark WITE-OUT'. USPTO. 1974. Retrieved 2006-09-27.
Registration Number 0978134
- ^'Acquisition of Wite-Out® 1992'. BICWorld. Société BIC S.A. Retrieved 18 February 2019.
- ^Graham, David A. (2019-03-19). 'Who Still Buys Wite-Out, and Why?'. The Atlantic. Retrieved 2019-03-20.